Where storytelling, strategy, and social impact meet to power your mission.
Unicorn Service
HI THERE. WE’RE UNICORN SERVICE
An agency for those who believe business can be a force for good.
Every partnership we forge is a blend of storytelling, strategy, and impact, crafted so your brand doesn’t just grow—it accelerates your mission.
The Unicorn Standard
We move beyond the traditional agency models. Every engagement is led by award‐winning senior experts who integrate storytelling, strategy, and social impact from the ground up.
Personalized, High‐Touch Partnership
A bespoke solution that builds your brand and propels your mission forward. Until your next evolution.
Outcome
Who We Serve
Founders, athletes, and heritage brands on a purpose‐driven pivot.
Our Team
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COMMUNICATIONS
Poetic-QuantI have spent the last two decades helping boards, founders, CEOs, and category creators across retail, tech, QSR, healthcare, and education, synthesize the essence of their story from the noise, capturing their uniqueness and igniting that story into a movement that inspires people to lean in, buy-in, and stay in.
What makes me a unicorn?
My ability to see the white space in any category and create a lane for clients that not only differentiates them from their competitors, but consistently increases their company valuation.My happy place:
Making memories with friends, exploring the world with my family, reading fantasy, cooking everything from apps to mains, and working out daily.
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SOCIAL IMPACT
Executive-EmpathMy career is driven by a single mission: to spark purpose and impact. For over twenty years, I’ve woven that mission into communications and social responsibility strategies across a spectrum of industries, from the grounded world of construction and retail to the dynamic realms of gaming and entertainment.
What makes me a unicorn?
Building social impact strategies that forge authentic connections, turning a company’s purpose into its most powerful asset–a culture people believe in, a community united by action, and a legacy the world benefits from.My happy place:
Traveling with my family, exploring new cuisines and cultures, and fueling my competitive sports streak both on the court and in the stands—all while giving back through board service and pro bono work.
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CREATIVE
Imaginative-PolyglotFor nearly twenty years, I’ve guided creative teams and brands through transformation in healthcare, CPG, fashion, finance, and more. Along the way, I’ve partnered with Fortune 500 companies, startups, and legacy institutions to craft digital-first campaigns, social storytelling, and integrated ecosystems that cut through noise and drive growth.
What makes me a unicorn?
The range of my experience across print, OOH, experiential, branding, social, and digital, combined with a knack for turning big, blue-sky ideas into award-winning work that scales with impact.My happy place:
Being curious, exploring new cultural currents, experimenting with creative forms, and always asking “what if?”
Our Hornprint
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We’re a small but mighty creative department built to solve what others call ‘too complicated.’
1. Brand Strategy & Identity: Brand discovery workshops, naming, positioning, voice & tone, visual identity design, brand playbooks, and rebrand strategy.
2. Campaign Creative & Content: Campaign strategy, concept development, social & digital content production, copywriting, art direction, and influencer/partnership activations.
3. Social & Digital Ecosystems: Social content strategy, channel guidelines, community management systems, analytics setup, and platform-specific creative direction.
4. Production & Fabrication: Video and photo production, post-production, print production, 3D fabrication, packaging, and product prototyping.
5. Experiential & Environments: Event concepting, design, production management, fabrication, environmental graphics, and installation supervision.
6. Creative Consultancy & Team Building: Creative ecosystem audits, workshop facilitation, talent casting, creative leadership coaching, and internal brand storytelling.
7. Rapid Response Studio: Crisis communications creative, social content response, quick-turn production, and live event content capture
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We’re built for the modern brand era. Agile, senior-led, and allergic to agency bloat. From crisis to culture-building, we move fast, stay strategic, and make comms feel human again.
1. Internal & External Communications: Messaging frameworks, leadership comms, employee engagement campaigns, executive visibility, press materials, and stakeholder storytelling.
2. Crisis Communications: Crisis readiness planning, rapid response strategy, media statements, executive coaching, and real-time reputation management.
3. Experiential Events: Concepting, production, partnerships, influencer integration, and live storytelling.
4. Brand & Product Launch Campaigns: Launch strategy, creative concepting, earned & owned channel planning, media materials, and activation support.
5. Storytelling & Positioning: Brand storytelling workshops, narrative architecture, messaging strategy, founder story development, and media training.
6. Brand MVP Development: Brand framework, visual and verbal starter kit, messaging playbook, and rapid content system.
7. Brand Voice & Core Messaging: Voice and tone guidelines, message hierarchy, tagline development, copy coaching, and channel adaptation.
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We turn purpose into practice. Built at the intersection of brand, community, and culture, our Social Impact team helps organizations move beyond statements to systems, designing programs, partnerships, and storytelling that make doing good part of how you do business.
Purpose & Impact Strategy: Purpose definition, impact framework development, issue mapping, and integration across brand and culture initiatives.
Community & Cause Partnerships: Partner discovery, vetting and matchmaking, co-branded campaigns, community investment models, and nonprofit collaboration strategy that actually move the needle.
Social Impact Campaigns: Purpose-led creative campaigns, fundraising activations, cause-based product collaborations, and stories that move people to act.
Employee & Internal Engagement: Volunteer and giving programs, employee resource group alignment, internal storytelling and social impact events and activations that make purpose personal.
Measurement & Reporting: KPI and metric design, annual impact reporting, storytelling dashboards, and ESG communications that proves what purpose can do.
Social Impact Infrastructure & Advisory: Governance models, policy integration, philanthropy operations, partner management systems, and impact training that turn good intentions into lasting results.
The Unicorn Service Difference
Every engagement is a true partnership. Our senior experts work as an extension of your team, combining bold ideas with data-driven insights to deliver bespoke solutions so you can move with purpose and show up with measurable impact.
Our Values
Authentic - No filler no fluff
We cut the noise to reveal what’s truly yours. That realness becomes the backbone of every brand we build and story we tell.
Inspiring -
Disrupt the space
We chase boldness, carving out the space where you can lead. It’s where your impact stands out and becomes unmistakable.
Transparent -
Build for independence
We’re not here to hold your hand forever. We set you on a course so you can thrive on your own—until your next evolution.
Inclusive -
Widen the circle
We invite fresh viewpoints. Collaboration and creative tension spark breakthrough ideas for you and us alike.
Honest -
Tell the hard truth
We speak with clarity, not just comfort. That honesty gives you the courage to tackle challenges and make decisive, bold moves.
The Company
We Keep
UnderArmour
PepsiCo
Target
Gap
Airstream
John Deere
Astrazeneca
Pfizer
Akili Interactive
Humble Bundle
Blizzard
T Rowe Price
and more
Ready to move with purpose? Or ready to build your ecosystem?
Let’s create a partnership tailored to your next evolution.
Book a free discovery call and see how Unicorn Service can help bring your vision to life.